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Creativity comes from ideas right?
The same way i got to work on a documentary project but the style i created for my client was modern techy vibes,
so i merged two of them and created this.
These projects make me realize often on why i started loving motion design.
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Connect with clients, get discovered, and run your business 100% commission-free
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For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."
Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.
Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.
Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.
Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.
Stay cool. Be cool.
The Project Includes:
- The Logo
- The Can Design
- The Video
- The Website
- The BTS Video
#envato #HumanByDesign #Envato
envatochallengeCreative Design Creative DirectionCreative StrategistAdobe PhotoshopAffinity DesignerEnvato
Awesome!
Great work
Over the last few weeks a study project was developed combining everything that has been explored in art direction: visual identity, key visual, social media and motion design.
QUINTAL is a fictional modern pagode festival, built from scratch to practice the full process, from briefing and reference research all the way to the final pieces animated in After Effects.
No shows scheduled, no tickets on sale. But a lot was built with care: logo, palette, typography, individual lineup posts per artist, a flyer and motion.
The full case is published on Behance.
Link: https://www.behance.net/gallery/251788261/Quintal-Festival-de-Pagode
This deserves more than just liking, this deserves to be featured! 🏆 The visual storytelling across these assets is exactly what a modern web layout needs.
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