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Mrs. Stargazer- combined two sketch ideas one of my brothers bearded dragon sitting atop the moon in empty space, and a space it self from the perspective of the surface of a desolate planet looking outward.
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I Just Created HYDRUM VEIL 🔥
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.
Drop your replies in cmnts.....!!!!! 🙌
branddesignertastetestBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe PhotoshopClaude
I’ve been razzmatazzing and flibbertigibbeting with Claude Code and somehow ended up with a new yels.dev.
It finally feels like me: simple on the surface, slightly complicated underneath, and very much alive.
You can see who I am, what I do, the work behind Herodot, RaptorLabs, CyberLink Security and Solmint, plus a selection of projects I’ve built across AI, cybersecurity, Web3, product systems, education, archives, and experimental digital spaces.
Built to be explored
The simple-on-the-surface, layered-underneath idea comes through so clearly in the presentation. I especially like how the project archive turns the site into something to explore rather than just a résumé of links.
VÆRON
A complete visual identity exploration built around one central idea: FORWARD FORM — a design language where fashion, architecture, engineering and movement converge.
Rather than designing a logo in isolation, I developed VÆRON as a connected brand system, where every decision has a purpose.
From the Æ construction and typography to the geometric language, material direction, color architecture, garment design, hardware, packaging, digital experience and campaign world — every layer was developed to function as part of one recognizable visual universe.
The creative direction balances contemporary streetwear with quiet luxury, using engineered silhouettes, tactile materials, architectural forms and controlled color to create a distinctive identity with both character and restraint.
The goal was simple: build a brand that remains recognizable even when the logo is removed.
Concept → Identity → Graphic System → Material → Garment → Packaging → Digital → Campaign
This project represents my approach to brand identity, creative direction, AI-assisted visual development, image editing, fashion visualisation, art direction and detail-driven design.
VÆRON
ENGINEERED TO MOVE.
Want to see the thinking behind the visuals?
Explore the full case study in my portfolio — from the initial concept and identity system to the final brand world.
Open to creative collaborations, freelance projects and brand identity opportunities.
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