Hi, I'm Victoria, and this is Hardy, my golden retriever.
We spend a lot of time in New York. Hardy goes with me almost everywhere.
Then I got an idea.
What if brands could actually book advertising space on Hardy's harness?
For the Lovable challenge, I built Hardy Ad.
Brands pick a spot on a 3D Hardy, upload their sticker, choose their weeks and pay in one go. The booking confirms itself. No DMs, no invoices, no chasing.
Hardy Ad. New York's fluffiest billboard. Your brand can go places. Literally.
Your brand can go places. Literally. is a line that sells the whole idea, and starting from a real dog and a real walk through New York gives Hardy Ad more heart than most startup pitches. Putting your own face in the demo video is a nice trust touch too.
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
This year we've done brand identities for companies in AI, pet health and car rental.
Before you ask a studio for a rebrand, write down the actual mismatch. Something like “enterprise buyers read us as a side project”. Then note where you've seen it, like lost deals or sales feedback.
A named mismatch is something a designer can scope.