Innovative AI-Driven Ad Creative for Scrap-Yard OwnersInnovative AI-Driven Ad Creative for Scrap-Yard Owners
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Sam's avatar
Sam Andruszkiewicz
pro
• 11h
ReSpark: Ad Creative That Looks Like the Yard, Not the Software
Scrap-yard owners scroll past SaaS ads. The ads are too clean. Nothing in them looks like the yard the owner actually runs, so the whole thing reads as not-for-me and the click never comes.
ReSpark needed the opposite of a software ad. Something that looked like the work.
So we opened every spot cold, on the owner's own problem, in his own words. No logo. No interface. No promise. Just the thing he already knows is broken, shot straight back at him. "You're running a million-dollar pile off a clipboard."
Two locks carried the campaign.
A documentary grade, rust and steel, pulled from the materials in frame. Rust and dust warm, raw steel and shadow cool. The yard, not a showroom.
And cinema grammar the category never uses. A Western standoff over a single load. Two trucks, one container, the kind of tension a product demo would never reach for.
The pipeline was AI start to finish, anchored to reality. NanoBanana for the hero keyframes. Seedance for the yard, the trucks, the steel. Omni and Veo for the faces and the driving. Every shot tied back to real footage from the client's own yards, so fifteen generated openers still read as one place, not fifteen.
Then we built for scale. Fifteen cold-open hooks across three angles. Operations. Multi-yard. Dispatch. Each one a real sequence matched to its line, not a stock shot dropped on top. Fifteen ways into the same campaign, so Performance Max can test, find the winner, and put the spend behind it.
Delivered: three 9:16 spots for Google PMax, a fifteen-hook bank to A/B, a locked grade and look the category doesn't have, and a production system that can extend the campaign without ever losing the yard.
Ad creative that looks like the work, not the software.
Scope: Director and AI production. Format: 3 × 9:16 vertical with 5 variant hooks, Google Performance Max. Tools: NanoBanana, Seedance, Gemini Omni, Veo, anchored to client footage.
AI Video ProductionRunwayAdobe Premiere Pro
Aminu's avatar
Aminu Ganiyat
• 10h
Feels so real 👍
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