Introducing MADE AFTER, my submission for the Design Your Startup Challenge. Every neighborhood i...Introducing MADE AFTER, my submission for the Design Your Startup Challenge. Every neighborhood i...
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Becca Collier
• Aug 28
Introducing MADE AFTER, my submission for the Design Your Startup Challenge.
Every neighborhood is full of expertise, specialized spaces, and empty hours.
That insight became MADE AFTER, a brand and booking concept that transforms independent local businesses into hands-on classrooms after closing.
I developed the idea across three connected deliverables:
BRAND An Open Invitation identity built around warmth, access, and real neighborhood culture.
LAUNCH MADE AFTER NIGHTS, a three-night pilot concept bringing practical classes to 25 shops across Kansas City’s Crossroads Arts District.
PITCH A clear journey from the original insight to real working spaces, mobile discovery, booked seats, and an active neighborhood after hours.
The neighborhood is your classroom.
What would you want to learn from a business in your neighborhood?
Brand DesignCreative Directioncampaigndesign
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