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Startups often think they need more features. They usually need focus.
Working with CEEL reminded me of that.
They already had:
👉 A single-page Figma concept
👉 Clear brand guidelines
👉 A tight launch timeline
What they needed was structure.
Behind the scenes:
✔️ Turned brand rules into a scalable Figma system
✔️ Expanded the layout without losing simplicity
✔️ Designed for clarity over complexity
✔️ Built everything in Webflow for speed and control
No unnecessary sections.
No visual noise.
Just a site that supports a launch-stage product.
A startup website should help users understand, not impress them.
📩 Launching soon? Let’s build a focused Webflow site.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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My husband and I run a small two-person studio, working together on Framer and Webflow projects.
Alongside our individual portfolios, we’re also bringing our shared projects together into case studies. There’s a bit of catching up to do, so we’ll be sharing more of that work here as we go.
Here’s one of them: Gravitation, a fitness studio website concept.
Gravitation — Fitness Studio Website Design
A bold, modern website concept for a fitness studio, designed to communicate energy, movement, and strength while keeping the user experience clear and intuitive.
The project focuses on three key goals:
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Love that you're turning the shared work into proper case studies. Writing them up is the part most small studios never get round to. How do you two split a project: one designs and one builds, or do you both do a bit of everything?
Another project from our two-person studio, this time a website concept for a personal growth mentor.
A different feel from the fitness project: editorial typography, a quieter layout, and bright accents. The focus here was on making the mentoring services easy to explore, with clear information about the available formats and what to expect from a first session.
My husband and I are gradually bringing our shared work together, so I’ll be sharing more of these projects alongside my research and audit cases.
Personal Growth Mentoring — Website Design
A modern, editorial-style website concept for a personal growth mentor, designed to communicate trust, clarity, and confidence while helping visitors understand mentoring services and take the next step toward personal development.
The...
making it clear what to expect from a first session is such a good call for a mentor site. how is the studio finding clients so far
Investors and users judge your brand first.
here is the first impression it should make.
