What happens when propaganda designed to erase the self gets pointed at the self instead?
Soviet propaganda spent 70 years trying to erase the individual soul in favour of the collective machine. I pointed that exact visual language at the thing it was built to suppress.
Created two AI-generated burger commercials for Blaze Bun as a side-by-side creative test using two different AI video platforms.
The first version was created with Higgsfield, focusing on cinematic product presentation, dramatic lighting, detailed food textures, and polished commercial-style shots.
The second version was created with Google Flow, using a more natural, lifestyle-driven approach with realistic movement, close-up food moments, and a convincing burger bite sequence.
The goal of this project was to compare how Higgsfield and Google Flow handle the same food advertising concept, particularly in areas like realism, product consistency, motion, cinematography, and overall commercial quality.
The first is a forest green bag on coral, the loaf tipped out of it, a dark green disc behind, crumbs scattered on the surface, fine serif in cream.
The second stands upright, a cobalt bag on a cobalt block against yellow, the loaf rising out of the top, window light across the wall, crumbs at the base.