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Are LLMs replacing traditional SEO, or are they forcing SEO to evolve?
I’ve been watching a noticeable shift in how people discover information. Traditional SEO is still about rankings, keywords, backlinks, technical health, and search intent but LLMs are adding another layer: being understood, trusted, and referenced by AI systems.
Google has reported that AI Overviews can lead to more than 10% increases in usage for the types of queries where they appear. Meanwhile, ChatGPT and other AI tools are becoming part of the research process before people ever visit a website.
For me, the interesting part isn’t “SEO vs AI SEO.” It’s the overlap.
Strong technical SEO + topical authority + clear entities + structured content + genuine expertise now matter for both traditional search and AI-driven discovery.
I’m curious what other freelancers are seeing: Are you already getting clients asking specifically for LLM/AEO optimization, or is traditional SEO still driving most of your work?
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And much faster.
I'm pretty sure of that.
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It makes good web strategy more valuable.
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Send those leads where the business can actually do something with them.
That's what I'm trying to build around real estate.
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A proper online asset that actually has a role in the business.
Amazing work!
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