Ledger — AI CFO Platform Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page. My role: UI/UX Design Scope: Landing page Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).

For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.

This color pallet works so well with data and makes everything look premium. love it!

You don't need to be afraid of shating BTS of your work because that's what real designing is all about. It's a mess until it's beautiful I believe the one thing you can be obsessed in your dashboard concepts is to be breaking down information and see what the end result look like? Whenever I have Saas B2B designs or mainly dashboard designs to work on. I am the happiest.

The annotated dashboard breakdown is especially helpful—the yellow progress block creates an immediate focal point, while the row of colorful challenge icons adds a friendly rhythm without overwhelming the data. That balance between scanability and personality feels right for a student-facing SaaS product.