Expert Meta Ads Strategist Needed for Coaching BusinessExpert Meta Ads Strategist Needed for Coaching Business
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Heather Lowe
• 2d
Meta Ads Strategist for a Sober-Curious Coaching Business
About: We run a coaching business and private community for high-functioning women rethinking their relationship with alcohol. Our brand is voice-first, depth-first, and explicitly anti-influencer / anti-protocol. We have a free 5-part private podcast as our lead magnet and a 7-day free trial as our paid conversion event.
We're hiring a freelance Meta ads strategist to build and run a small, disciplined ad program over the next 90 days, with Dry July (July 1) as the conversion peak.
Scope of work:
Verify and configure Meta Pixel + Conversions API on our existing Kajabi-hosted landing page
Set up 5 custom conversion events (we have the names and trigger URLs documented)
Build 4 ad campaigns to existing specs (we have a complete playbook — campaigns, audiences, ad copy, creative direction)
Create or adapt creative for 8–10 ads (static + short vertical video). We provide voice direction; we have brand photography and can shoot phone-video selves
Launch May 20. Manage daily through July 31
Weekly reporting: CPL, CTR, frequency, conversion rate, spend pacing
Optimization rules already defined (kill/scale thresholds documented) — execute them
Budget:
Ad spend: $300 May / $1,250 June / $1,400 July ($2,950 total)
Your management fee: open. Proposals welcome.
One-time setup fee: open
Required experience:
3+ years running Meta ads, specifically for lead-magnet / membership / online course / coaching businesses
Demonstrated experience with the Leads campaign objective + custom pixel events (not just Boost Post)
Comfortable with funnel-based optimization (CPL, not ROAS)
Has worked with brands selling to women 35–55 in wellness, mental health, or coaching categories
Brand fit signals (read the brand before applying):
Calm voice, not bro-marketing voice. We do not say "scale," "crush," "10x," "automate," or "funnel hacks" in our brand
We can spot performative-empathy voice and we'll know if you're using it
No promises of specific results (no "I'll get you 500 leads at $4"). Strategists who promise outcomes don't understand the work.
To apply: Send: (1) 2–3 case studies with comparable budget ranges; (2) your monthly fee structure; (3) a one-paragraph response to: "What would you change about our funnel before we spend a dollar on ads?" That last one tells me more than your case studies.
Timothy's avatar
Timothy Olukoya
pro
• 17h
Great opportunity
Atolani's avatar
Atolani Adegbesan
• 1d
Will Refer someone i know
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