Every great edit and every perfect slice share one truth: mastery lives in the cut.

CAP切CUT OMAKASE reimagines the world's editing companion as a high-end omakase sushi house. The 切 kanji — meaning "to cut" — sits at the heart of the wordmark, and a single coral-red brushstroke slashes through it like a master's blade. The editor becomes the itamae. The timeline becomes the cutting board. Raw material becomes art in one decisive stroke.

The brand spans four touchpoints — the identity, the hero key visual, the packaging, and the storefront — each carrying the same DNA: warm washi tones, sumi-ink charcoal, the red knife-stroke, and quiet luxury. It moves boldly into a new industry while staying unmistakably CapCut: precise, transformative, made for creators who care about the craft.

How I built it: Every asset — and the final brand-guidelines board — was created entirely inside CapCut Design Studio. I directed the agent conversationally, like a creative team: generating the identity, then editing surgically when needed (one targeted edit recolored an invisible logo without disturbing a single other pixel), then composing all four assets into one presentation board. The AI handled ~80% of the production. The critical 20% — the concept, the judgment, the cut — was mine.

Design Studio isn't just an AI image generator. It's a complete creative workspace, from inspiration to finished pitch.

Built entirely in CapCut Design Studio · #CapCutDesignStudio