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I designed the EuropeTravelSecure (ETS) logo and visual identity to reflect the brand’s core values of safety, clarity, and trust in European travel.
The concept merges the initials “ETS” into a unified symbol that subtly forms a road map, representing movement, direction, and travel. At the same time, the mark also resembles a speech bubble, symbolizing guidance, support, and the information provided to clients.
The color palette, yellow, black, and white, creates strong contrast while referencing the recognizable tones of the European Union.
Overall, the identity communicates a bold and modern system for travelers seeking reliable support and secure journeys across Europe.
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