Instagram Content Strategy and Planning for a Fashion BrandInstagram Content Strategy and Planning for a Fashion Brand
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A look into a recent portfolio project I created for a fashion brand.
The goal was to build an Instagram content strategy that feels visually appealing while still giving the brand a clear content direction.
I developed content around four pillars: • Product • Styling • Community • Brand Story
I also created sample post concepts, Reel ideas, hooks, and CTAs to show how the strategy could translate into actual content.
This was a concept project created to showcase my approach to content strategy, planning, and social media management.
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Creatives on Contra have earned over $150M and we are just getting started