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Dayo_Dy luxury
Content Design Team Lead
Led the content design team for Dayo Luxury, working on creative concepts and visual content for the brand’s digital presence.
What I worked on:
Led and coordinated the content design team
Developed creative concepts and content ideas
Directed the visual approach for social media content
Reviewed and refined team deliverables
Collaborated with the team to maintain a consistent brand identity
Helped organize and present completed creative work.:
The network for creativity
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Setsu 4.0 Floral Ankle Boot — Product Launch Video
Laidback London Footwear
A 6-shot cinematic product video created to launch the Setsu 4.0 Floral Ankle Boot for Laidback London. The concept was built around a slow, sensory reveal — teasing the product before showing it in full, then guiding the viewer through its key details before closing on a clean brand moment.
Creative approach:
The video opens with a partial, moody teaser shot before revealing the boot in full with soft studio lighting and a subtle camera orbit to establish it as the hero product. From there, the video moves into a series of macro feature highlights — the shearling-lined interior, the hand-embroidered floral detailing, and the chunky treaded platform sole — each shot with slow, deliberate camera movement and warm, directional lighting to emphasize texture and craftsmanship. A lifestyle sequence grounds the product in a real-world autumn/winter setting, showing the boot in motion. The video closes on a clean, brand-forward final frame with logo and tagline.
What I delivered:
- Full shot-by-shot creative direction (camera movement, lighting, pacing) for a 6-scene product story
- On-screen copy and callouts highlighting key product features and benefits
- A cohesive visual narrative moving from teaser → hero reveal → feature details → lifestyle context → brand close
- Styling aligned to the brand's aesthetic: warm, artisanal, "crafted for the free spirit"
Result: A polished, scroll-stopping product video built to highlight craftsmanship and drive interest in the Setsu 4.0 boot across social and e-commerce placements.
I created persuasive ad copy for a skincare brand promoting its Radiant Face Cream. The project focused on highlighting the product’s key benefits, connecting with the target audience, and creating a clear call to action that encourages customers to shop.
