Adopting Better Technology to Reduce Repetitive Support WorkAdopting Better Technology to Reduce Repetitive Support Work
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The through-line
These tools are not made for tech people. They're made so regular people can book more easily, and so the business spends less time on support. Even a little of that pain going away brings in more people. That's what I'm focused on: technology that frees a business from repetitive customer service tasks and gives them that time back for something else.
Traditional software deserves respect. But over time, the productivity of the service you provide increases as new technologies get adopted. Every migration I led happened because a newer stack became viable and the old one was quietly costing more than anyone admitted. I don't chase new technology. I move when the new technology serves people better. That is the whole story.
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started