Multi-Format Digital Ad Campaign Design for Western UnionMulti-Format Digital Ad Campaign Design for Western Union
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Multi-Format Digital Ad Campaign: Western Union
Designed a responsive digital display campaign for Western Union focused on emotional brand storytelling and high-converting layout hierarchy.
My Role: Visual Design, Ad Creative Resizing & Layout Design
Tools Used: Photoshop, Illustrator, Figma
The Strategy: Adapted core brand elements across standard IAB ad dimensions (Leaderboard, Skyscraper, Square, Poster) while keeping copy, call-to-action buttons, and key imagery balanced across every ratio.
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