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KINETIC FRACTURE : Cycling Apparel Concept
What happens when performance meets visual identity?
I explored that idea through Kinetic Fracture, a cycling apparel concept built around movement, geometry and a distinctive colour language.
The direction combines muted olive, raw terracotta, charcoal and off-white, bringing together sharp geometric forms and a clean, performance-driven silhouette.
Beyond the jersey itself, I explored how the visual language could extend across an entire apparel collection, from fabric details and garment construction to alternative colourways and brand presentation.
The objective was simple: create something that feels athletic, recognizable and considered from every angle.
Good design doesn't just make a product look different. It gives it an identity.
#GraphicDesign #ApparelDesign #BrandIdentity
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