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Written for an online fitness coach whose clients kept dropping off between sessions. The brief was to write something that felt like a text from a trusted friend, not a fitness blog post. By addressing the real reason people fall off (waiting for motivation that never comes), this email generated a wave of replies from subscribers who felt seen — and several converted into paying coaching clients.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Klaviyo Email Marketing Setup & Automation for Ecommerce Brand
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this is wonderful
Some projects start with a clean brief.
This one started with:
“Let’s make it simple.”
And then immediately became a full journey of layout experiments, font debates, color decisions, tiny UI tweaks, and me staring at the screen like the design owed me an explanation.
But after all the overthinking, iterations, and dramatic creative moments…
✨ Kinetic Age is live.
Kinetic Age is an AI-powered at-home wellness coach concept built around one goal: making fitness feel more personal, gentle, and human.
For this case study, I focused on creating a visual experience that felt calm but energetic, polished but warm, and structured without feeling boring.
The fun part?
Some of the best details came from ideas that felt completely random at first.
That’s the magic of design. You keep moving pieces around until suddenly everything clicks.
I’d love to hear what you think.
What stands out the most to you: the UI screens, visual style, color palette, typography, or overall presentation?
Project link: https://lnkd.in/gWVr2YvR
Currently pretending to be relaxed while absolutely checking the views like it’s a live sports score.
Here’s my entry for the Contra × Melius challenge ✨
“DragonDash” — a fun animated short about a cute dragon delivery rider in a fantasy medieval world.
Built using AI storytelling, storyboarding, and cinematic visual development.
One thing I really enjoyed while using Melius was how visual and iterative the workflow felt. Being able to build and refine shots step-by-step made it much easier to shape the story, mood, and cinematic direction of the short.
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