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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Turned 31 in Rio this week.
Last year was all about doing more. More projects, more clients, more learning.
This year I still want to grow, just with more intention.
Better work, better collaborations, stronger ideas.
Gave our website a little refresh.
Showing the device UI right under the headline makes the claim believable fast. Clear message.
A great brand identity can still build a weak brand.
I've seen businesses invest heavily in a new identity, launch it beautifully, and slowly lose it through inconsistent application, outdated decisions, and experiences that no longer match what the brand promises.
The identity wasn't the problem.
Treating branding like a finished project was.
I wrote about what happens after the brand launch — and where businesses usually lose the value they already paid for.
nawraskhrais.substack.com
A Great Brand Identity Can Still Build a Weak Brand
A business can invest heavily in a new brand identity, launch it beautifully, and still end up with a weaker brand a year later.
Consistency after launch is where most brands slip. Fair point.