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I help businesses transform underperforming websites into faster, more accessible, and conversion-focused experiences. My work includes improving page speed, implementing multilingual experiences, creating clear calls-to-action and booking flows, and optimizing UX across desktop and mobile. By combining performance improvements with strategic UX and CRO, I help businesses reduce friction, increase engagement, and turn more website visitors into qualified inquiries.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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How I designed a conversion-focused B2B SaaS website
B2B SaaS websites need more than a clean UI — they need to explain the product quickly and guide users toward action.
For this concept, I focused on:
→ Clear value proposition
→ Strong visual hierarchy
→ Trust & social proof
→ Benefit-focused sections
→ Pricing and FAQ for decision-making
→ Clear conversion points throughout the page
The goal was to create a website that feels modern, credible, and conversion-focused while making the product easy to understand.
I’m currently open to working with SaaS, B2B, and tech businesses on premium websites and landing pages.
#UIDesign #UXDesign #SaaS #B2B #WebDesign #LandingPage #ProductDesign #Figma
Splitting the layout between the story-driven hero and the pricing/FAQ block is a good call, most B2B sites make you scroll forever before answering the pricing question.
Transform your online store into a high-converting sales engine with tailored Shopify design and development solutions. From initial brand aesthetics to full-funnel optimization, every build is crafted to maximize user engagement and drive predictable revenue.
Core Shopify Services
Custom Store Architecture: Custom layout builds, responsive mobile optimization, and seamless UX/UI navigation tailored to your brand identity.
Conversion Rate Optimization (CRO): High-converting product page structures, strategic CTA placements, and friction-free checkout flows designed to boost AOV.
Technical Integration & Speed: Clean theme customization, app integration, site speed enhancement, and core web vitals optimization.
Catalog & Collection Setup: Intuitive navigation hierarchies, collection filtering, and optimized product display layouts. Ready to scale your e-commerce brand? Let's work together.
Checkout Research: Why Customers Abandon Cart, and What It Takes to Keep Them
Officeworks' desktop checkout converted above industry standard, but mobile conversion lagged and checkout took over 4x longer than the 1-minute benchmark customers expect. I led a mixed-methods research programme, an audit spanning 6 methods, 613 NPS responses, and 10 user interviews, to find out why.
The research surfaced three connected stories: customers need to feel confident before they can be efficient, cart abandonment has specific and fixable causes (hidden charges, security doubts, and slow load times ranked highest), and Officeworks' mobile checkout was underperforming its own desktop experience.
I translated these findings into 6 prioritized recommendations, including surfacing total cost upfront, making the mini cart editable, and redesigning for adaptive mobile checkout, directly shaping the roadmap for Officeworks' checkout redesign.
