B2B Lead Generation & Outreach using LinkedIn Sales Navigator

I built a targeted prospecting pipeline for a bookkeeping and financial services offering, using LinkedIn Sales Navigator to identify decision-makers most likely to need outsourced bookkeeping. Using a six-filter search covering seniority (Owners, Founders, Directors, VPs), company type (self-employed and small firms), industry (Healthcare Services), network (YPO members), and geography (Greater Chicago), I narrowed a broad market down to a focused list of 168 high-fit leads. I prioritized prospects by mutual connections, shared groups, and recent LinkedIn activity to improve acceptance rates. I also wrote personalized connection messages built around common pain points like month-end reconciliations and reporting, so the outreach felt relevant rather than salesy.

Skills demonstrated: LinkedIn Sales Navigator, ideal customer profile (ICP) definition, lead segmentation, prospect research, and outreach copywriting.