Meet KAYA, the self-appointed manager of a coffee that never hired him.

Kaya is a cat shaped like a jar of kaya (that is how I got the inspiration😉of the character), the coconut jam we love in Malaysia. Round, orange, and permanently unimpressed, he guards the sacred ritual of the slow breakfast, coffee, half-boiled eggs, and toast done properly or not at all. He judges anyone who orders takeaway, naps on the till during rush hour, and has never once moved for a customer. In Malay, "kaya" means coconut jam, and also rich. He is both.

One cat, one wordmark, one rule: orange belongs only to him.

Built entirely in Recraft, character sheet, expression sheet, name-logo, jar label, poster, stickers, menu, merch, and his own cartoon show. Same cat. Same judgment. Different assets.

Slow mornings only. ☕ Recraft Project URL: https://www.recraft.ai/project/d3778493-0e89-41d6-9971-4e9eed96b160

Excited to share NOIR ROAST — a fictional premium coffee brand crafted for designers, creatives, and night workers.

A branding project exploring visual identity, packaging, motion, and storytelling to create a complete premium coffee experience.

Feedback is always welcome. ☕