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Every brand has a story.
For this project, the goal wasn't to create another drummer logo filled with drumsticks or drum kits. Instead, the identity was built around one essential tool every drummer knows: the drum key.
By combining the client's initials with this subtle reference, the result is a clean, memorable mark that reflects both personality and profession without relying on obvious clichés.
You can explore the full case study below. I'd love to hear your thoughts.
https://contra.com/p/P6lNZYFN-ivan-drummer-brand-identity-design?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=the_maxa_design
Very smart! Drum stick feels generic. I agree with this. Only drummer relate, but hey, this is strong visual identity!
Thank you! Really appreciate your feedback. I'm happy the concept resonated with you.
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Option A — Full Logo vs. Option B — Compact Version
Two sides of the same brand. 🪙
I've been working on a concept brand identity for MeriTech, and here's a sneak peek at the logo system: the full version and the compact mark, side by side.
The full logo carries the complete brand presence, while the compact version is built to work in tighter spaces without losing the identity.
This is part of a bigger case study I'm putting together — covering the full brand direction, visual system, and the thinking behind every decision.
Stay tuned, the full project drops soon. 👀
#Contra #ContraCreator #FreelanceDesigner
1 voted
17%
5 voted
83%
6 votes
Closed
Compact looks cleaner. More memorable. Love it
Doce Recheio is an artisanal cookie brand created to turn simple moments into sweet little pauses. Its purpose is to offer generous, flavorful products full of personality — an experience that blends affection, playfulness, and the immediate pleasure of biting into a warm cookie.
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The project included the creation of a complete packaging system: takeaway bags for immediate consumption, stickers for individual cookies, boxes for kits, menus, and social media assets. Each piece was designed to reinforce the brand’s sensory appeal and its sense of closeness — highlighting the artisanal touch, light humor, and welcoming visuals that invite consumers to indulge in a small, flavorful break.
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The result is a lively visual universe that expands the personality of Doce Recheio and strengthens its presence at every consumer touchpoint, valuing both aesthetics and the overall brand experience.
Love the colors!
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