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Pharmaceutical Marketing Management – Core Fundamentals
A practical academic course designed to build a strong foundation in Pharmaceutical Marketing Management, connecting essential marketing concepts with real-world pharmaceutical industry applications.
The course covers strategic marketing planning, consumer behaviour, market segmentation and targeting, product promotion, advertising and communication, product development, positioning, product life-cycle management, branding, and pricing strategy.
The learning approach emphasizes practical application, strategic thinking, and industry relevance, enabling B.Pharm and M.Pharm learners to understand how core marketing principles translate into real-world brand, marketing, and business decisions.
Core Expertise: Pharmaceutical Marketing | Strategic Marketing | Brand Management | Consumer Behaviour | STP | Product Strategy | Marketing Communication | Pricing Strategy | Product Life Cycle Management
The network for creativity
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