SaaS Platforms, Built to Grow Premium campaign showcasing Nexzil Labs' SaaS development capabilit...SaaS Platforms, Built to Grow Premium campaign showcasing Nexzil Labs' SaaS development capabilit...
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Some SaaS products have a lot to say. The challenge is knowing what actually needs to be shown.
For this video, I wanted to keep the promo focused on the product while giving it enough visual character to make the experience memorable.
I played with pacing, composition, motion and product visuals to create something that feels modern without making the interface the entire story.
I always enjoy this part of motion design: finding the balance between showing enough and leaving enough space for the viewer to understand it on their own.
Would you use this kind of visual direction for a SaaS product? 💭
Sharing my UX/UI work for Lemonads, an AdTech platform designed to simplify Google Ads management. This case study explores how I turned complex advertising data into clear dashboards and intuitive workflows.
Strong product-design thinking here—turning dense ad-management data into a calmer dashboard is no small task. The hierarchy and status cues make the workflow feel much more approachable.
"Zahid has successfully delivered and deployed HCM within our company."
That's from the client review that landed on my profile this week, for OneHub — the payroll and people-operations platform I built for TechFoundry. Monthly payroll with fiscal-year tax withholding, payslips and tax certificates on demand, expense reports read line by line by Claude, and one reporting layer so the dashboard, the payslip and the certificate always agree.
The word I care about in that review is "deployed". Delivered means the code works. Deployed means payroll runs on it every month, people are paid the right amount, and nobody has to call me.
The thing I'd do differently: the tax rules started out hard-coded. Fine for one country, one fiscal year — until it wasn't. We later pulled them out into a rules engine so the same payroll runs across countries without touching the code. Next time that's day one, not a refactor.