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WELCOME FLOW
First email a new subscriber sees.
Most brands send a discount. Wrong move.
A good welcome flow:
→ Email 1: Build trust, not urgency
→ Email 2: Answer the real question they have
→ Email 3: THEN offer the discount
Done right: 60%+ open rate, $20K-$40K annual revenue from a single flow.
ABANDONED CART FLOW
The easiest money you're leaving on the table.
Structure that works:
→ Email 1 (1 hour): "You left something behind"
→ Email 2 (24 hours): Address the objection (price? shipping? trust?)
→ Email 3 (48 hours): Last chance, remove the friction
Most brands send all three at once. That's why they fail.
Recovery rate: 15-30% of abandoned carts = $40K-$80K/year for a $2M brand.
BROWSE ABANDONMENT
The most underused flow with the highest ROI.
Someone spent 3+ minutes looking at a product. They're interested.
Send them one email within 2 hours reminding them what they saw. No discount needed yet. Just "here's what you were looking at."
Conversion rate on browse abandonment: 5-8% (vs 2-3% for random campaigns).
POST-PURCHASE FLOW
Drives the second purchase. Most brands ignore it.
Structure:
→ Email 1 (day 0): Confirm order, build excitement
→ Email 2 (day 3): Care instructions, how to use
→ Email 3 (day 7-14): Related products (cross-sell)
→ Email 4 (day 30): Reorder prompt (subscription/repeat)
A segmented post-purchase flow = 25-35% of repeat customers within 60 days.
WINBACK FLOW
For subscribers who haven't opened an email in 90+ days.
Most brands pause these. Wrong.
Send one last email: "We miss you." Genuine, not desperate.
Two outcomes:
→ They re-engage (you keep them)
→ They unsubscribe (cleans your list, protects deliverability)
Win-win. And recovers 5-10% of "dead" subscribers.
Which of these 5 do you have set up?
Most brands have 1-2. The gap between 1 and 5 is $100K+ annually.
DM me: Tell me which ones you have, and I'll tell you which to build first.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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📧 YOUR FIRST IMPRESSION CAN TURN A NEW SUBSCRIBER INTO A CUSTOMER! 🚀
A welcome email is more than a simple greeting. It's an opportunity to introduce your brand, showcase your products, build trust, and encourage that first purchase.
Here's a welcome email flow design created with Klaviyo for e-commerce brands.
✨ What makes a strong welcome flow?
✅ Attractive, branded email designs
✅ Welcome discount to encourage first purchases
✅ Product recommendations to guide customers
✅ Customer reviews and social proof to build trust
✅ Clear CTAs that encourage shoppers to take action
The goal is simple: turn new subscribers into first-time buyers and create customers who keep coming back. 💰
Shopify store owners, are you making the most of your email subscribers?
📩 DM me WELCOME FLOW if you want to improve your store's email marketing and customer journey.
israelboboemailcampaignklaviyoemailmarketingEmail AutomationEmailListVerifyShopifyEmail MarketingEmail Marketing DesignKlaviyo
Kajabi Newsletter Setup & Design Email Marketing Experience
The valuable part of a quiz funnel is not the quiz alone. It is the journey after the answer.
For this Kajabi project, I connected quiz-led capture, reusable email templates, audience segmentation, and follow-up so the coaching brand could adapt one campaign structure across multiple offers.
Before designing the emails, define:
the audience branches;
the next action for each branch;
the tag or trigger that starts the right sequence; and
the point where a lead should move from education to an offer.
This clip shows the email design presentation, not a live automation demo.
#Kajabi #EmailMarketing #LeadGeneration
Well said!