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A multi-page editorial feature for BeLocal Pittsburgh exploring the people, industries, landmarks, and cultural influences that shaped the city. I researched historical topics and supporting facts, then turned that information into accessible, engaging editorial content designed for a broad audience.
The network for creativity
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Built as a complete experience, The idea was to create a digital identity that felt rooted, lived-in and unmistakably local, somewhere history, people, landscapes, events and everyday life could all belong to the same story.
Would love your review!
Creating a digital experience that feels genuinely rooted and lived in is so tough to hit! Love the local narrative focus and how storytelling drives the entire web identity
I designed a professional crypto-focused Substack publication covering Bitcoin, cryptocurrency investing, market education, and digital assets. I created a structured homepage with a conversion-focused hero section, featured articles, popular posts, educational content grids, subscription CTAs, resource sections, and branded visuals to make complex financial topics easier to discover and understand.
Nice designed
WHEN A FOOD AD STARTS FEELING LIKE EDITORIAL.
A poster design exploring how typography, photography, and composition can turn a simple burger campaign into a distinctive visual identity.
• Bold typographic hierarchy
• Editorial art direction
• Strong visual contrast
• Playful food storytelling
• Memorable campaign personality
The goal was never to make another food advertisement.
It was to create something people would actually want to look at.
Designed by WaxyWeb.
Brand DesignGraphic DesignVisual DesignAdobe IllustratorAdobe PhotoshopAdobe SuiteFigmaposterdesigngraphicsdesign
Excellent precision man