A Friday pick from the archives. I made this for Whale a few months ago, and it’s still close to my heart. The task was to explain a product with several features without making viewers work to understand it. I kept the structure simple: the problem, the main solution, then the extras. First, scattered company knowledge and the same questions being asked repeatedly. Then, how Whale puts answers inside the tools teams already use. Recording processes and training quizzes come later, once the main value is clear. That order matters. Viewers should understand why they need the product before learning everything it can do. I took the same approach with the animation: calm transitions, focused UI, and time to follow each action. Still proud of this one. Not because I squeezed everything in, but because I gave the important parts enough room.

Smart to hold the quizzes and recordings until the main value lands. Most explainers cram every feature into the opening seconds.

How do you brand a business that doesn’t fit into one box?

Dario Nuzzarello built a Studio that works across engineering, IT, strategy, and software. The challenge was creating a typographic identity that could bring all those disciplines together without limiting the brand to just one.

I wanted to avoid making it feel overly technical or cold. Since Dario’s work is highly custom and interdisciplinary, the identity needed to feel precise and structured while still being human and approachable.

Sometimes, the best solution is finding the right type, proportions, and details to make a name stand on its own.

What do you think about the final result?

A studio that spans engineering, IT, strategy and software is a naming and typography problem more than a logo problem, so leading with type was the right call. Precise but human is a hard line to walk. Did Dario push for a symbol at any point?