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I worked with a firm of 100+ people where profit was a total guess. They were holding a money bag with a hole in the bottom, paying for hours they couldn't verify and managing by whoever shouted loudest in Slack.
Their ClickUp was a "polite fiction." Dashboards looked great but had zero connection to reality. If you can’t justify costs with data, you’re just subsidizing chaos with your own stress.
I fixed the leak with two rules:
The Data Rule: If it’s not in the system, it didn't happen.
PM Triage: No project moves to production until it’s "Ready to Start."
This kills "False Starts" that burn cash while teams wait for assets. Managing by vibes is a financial disaster. You don't need a better tool; you need a protocol that makes it impossible for work to hide.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I spent over a year as the product designer for Hypernative. They just raised $40M in Series B funding not long ago.
Hypernative is a real time security platform for Web3, protecting billions in assets across 60+ blockchains. The product is genuinely best in class. But when I started, the UX wasn't matching the tech.
The UI was super complex, data heavy, and required a steep learning curve. For a security platform where seconds matter, that's a big problem. If your users can't parse a critical alert instantly, the best detection engine in the world doesn't help.
So We rebuilt the experience around three pillars: clarity, actionability, and scalability.
Clarity meant redesigning the threat severity system so users could gauge urgency at a glance. Actionability meant replacing static alerts with interactive ones that included recommendations, historical context, and mitigation steps right in the UI. Scalability meant building a modular dashboard so different teams could customize the interface for their workflow.
The results were 40% improvement in threat detection response time. 30% increase in user retention. 25% reduction in false positive friction.
In complex B2B products, design is the difference between a tool people tolerate and a platform they rely on. Especially in security so if the UX creates cognitive load at the moment someone needs to act fast, you've already lost.
Perfect design
I worked on a project inspired by platforms like Synechron — a complex, enterprise-style digital solution focused on delivering scalable business tools.
The goal was to build a high-performance web platform that could handle large datasets, user roles, and service-based workflows. Using Bubble.io, I developed a structured system with dynamic dashboards, role-based access, and API-driven data flows.
I integrat:ed Stripe for secure payment handling, alongside APIs to simulate enterprise-grade data processing and automation.
One major challenge was managing performance across heavy data and multi-user interactions. I solved this by optimizing database, implementing backend workflows, and reducing load through conditional rendering.
Estimated project value: $8,500.
Came into a project. Legacy chasing legacy. Spaghetti so tangled you could taste it.
Reports took 30 seconds to load. The team was genuinely afraid to click a button during business hours. What if the database goes down.
Opened EXPLAIN ANALYZE. Everything became clear. N+1 everywhere, zero indexes, business logic scattered across controllers so badly even the devil couldn't find his way around.
Three months and the fixes: DDD, indexes, Celery, event-driven PDF. Now 1.5 seconds. CPU down 60%.
They click the button without fear now.
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