I created this product commercial for UKWELI Beard Line’s Liquid Body Butter Oil, turning the product into a clean, premium grooming ad made for social media.

The idea was to make the product feel luxurious while clearly showing what it offers: deep moisture for the skin and beard, a lightweight non greasy formula, and nourishing natural butters.

I focused on the details that make a product commercial feel polished, from the lighting and reflections to the camera movement, product close ups, lifestyle shots, and final brand reveal.

The finished animation was designed in a vertical format for Instagram Reels and other social platforms, with a strong visual style that keeps the product at the centre of the story.