How I approach a new ad account I recently took on a cleaning company client in Toronto and built...How I approach a new ad account I recently took on a cleaning company client in Toronto and built...
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How I approach a new ad account
I recently took on a cleaning company client in Toronto and built their first Google Ads campaign from scratch keyword match types, budget structure, the whole setup.
The process I use for every client: → Audit the niche and competitor ad activity → Build a lean campaign (no wasted spend on broad match) → Track performance weekly and adjust → Move toward a retainer once results are consistent
I'd rather under-promise and show steady improvement than throw big numbers at you upfront that don't hold up.
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The network for creativity
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