Building Reliable Workflows with Idempotency and Safe RetriesBuilding Reliable Workflows with Idempotency and Safe Retries
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Retries without idempotency create duplicates.
A webhook fires twice. An agent retries a write. Your CRM now has two contacts and two follow-ups. The dashboard still says green.
Before you add another AI step, lock three basics.
Use an idempotency key so the same event cannot create the same record twice. Store it with the write, not only in the request log.
Set explicit retry rules with backoff and a hard ceiling. Infinite loops hide the real failure and burn rate limits.
Give failed events a dead-letter path a human can actually see. Quiet failures are more expensive than loud ones.
I treat reliability as part of the product, not a polish pass after launch. The workflow should stay clean when traffic spikes and tools hiccup.
Message me if you want a workflow that holds up under real traffic, not only in a happy-path demo.
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Creatives on Contra have earned over $150M and we are just getting started