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A logo is not just a symbol.
It is the first impression of an institution’s vision.
While working on the brand identity for R.N.T Model School, my focus was not only on visual appeal — but on long-term credibility.
In educational branding, clarity matters.
The emblem was carefully structured to reflect:
• Knowledge (Open Book)
• Growth (Rising Sun)
• Discipline & Structure (Circular Seal Format)
• Trust & Stability (Green as primary color)
Every element was designed with usability in mind — from school uniforms to official documents and digital presence.
Strong institutions deserve strong visual systems.
Designing for education always carries responsibility — because you’re shaping how a community sees its future.
Could not agree more!!
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Unused work doesn't mean it's wrong...
This was a brand identity concept we at Jords+Co Studio did for Primora where we pushed the boundaries a little.
How far could we take institutional credibility before it lost the energy and vibrance of blockchain and crypto (and vice versa)?
The concepts that don't get chosen are often the reason the final direction lands so precisely. They test the edges and reveal where the line is.
It doesn't mean the work is wrong. It's built on the same insight, the same foundation, the same strategic positioning.
Just emphasising certain attributes over others.
I loved this direction. Thankfully I loved the chosen one too.
This is amazing 🔥
Visual identity for TheMissC, an Italian archive of haute couture garments and fashion magazines. A complete visual system built around one key element: the C in the logo, whose counter becomes a frame, a pattern, and a generative visual language.
Wow! your idea is awesome.
With every branding project, I design and present 2–3 different options for my clients, sometimes even one is enough when the vision is crystal clear.
The reason I show more? I like to push myself more creatively to explore beyond what's safe and normal.
A client might think they know exactly what they want, but the moment I go beyond the safe choice, they're often surprised by how much they love the more creative direction.
This was exactly the case working with BraveDuck+Robots, an experience design studio built around creativity, strategy and technology.
The brief was clear, but pushing past the obvious unlocked something far more interesting.
At the end of the day, we're here to serve our clients, but sometimes working with them means showing something they didn't know they needed.
I completely relate to this. There’s something really rewarding about pushing things beyond the brief.
A good designer can stay within the brief, but a strong creative director should be able to see what the brand could become and take the client along that journey.
I do the same...
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