CITY HEMP RX LABEL DESIGNS Worked with the owner of City Hemp RX to create and design product lab...CITY HEMP RX LABEL DESIGNS Worked with the owner of City Hemp RX to create and design product lab...
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Worked with the owner of City Hemp RX to create and design product labels and additional graphics for Hemp CBD oil products in their respective applications.
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.
Terracotta is the element I'd stress-test on the delivery apps specifically — that grid is already wall-to-wall warm orange and red from everyone else's food photography, so a colour that feels distinctive on a takeaway bag can vanish in a list. The character is what ends up...