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The results that everyone wants but No one knows how power full is email marketing that bribgs results to you
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Every few months someone writes a "is email dead?" think piece. Here's what the data actually says.
400 billion emails are sent daily between 4.6 billion people worldwide. That number is growing, not shrinking.
A few stats that freelancers working in email should know:
• 75.4% of consumers in the US, UK, France, Germany, and Spain prefer email as their channel for receiving promotions from brands. Not social, not push notifications. Email.
• 62% of US marketers increased their email budgets over the past year. The channel is growing, not dying.
• About 1 in 2 people who click on an automated welcome email end up a buyer.
• Personalized subject lines can improve open rates by 9.1% just by adding the recipient's first name. And 59% of top marketers say personalization is the most effective tool for engagement.
• Automated email workflows can generate up to 30x more revenue than non-automated ones.
So if a client ever asks you whether email is still worth investing in, you have the numbers.
Full breakdown with sources: https://stripo.email/blog/email-engagement-statistics-key-data-that-shows-why-email-still-drives-business/
What's the most surprising email stat you've come across?
stripo.email
Email engagement statistics: Key data that shows why email still drives business — Stripo.email
Explore email engagement statistics that show why email still delivers strong business results. Discover key data on opens, clicks, and conversions to help optimize campaigns and improve marketing performance.
great work 👌
Most people think Kajabi is just about uploading content and sending a few emails.
It’s not.
Behind this wellness platform, there’s a full system working quietly in the background and this is the part that actually drives results.
This data covers both last year and this year, showing how the system continues to perform over time not just a one-time spike.
Here’s what was built:
→ Structured multiple offers and products properly (so everything connects cleanly from page → checkout → access)
→ Set up smart tagging no overlaps, no confusion
→ Built automations that guide users from signup → nurture → conversion → follow-up
→ Created email sequences based on behavior, not just random sends
And the result?
• 25 campaigns running
• 43.6% open rate
• Consistent engagement across nurture and onboarding emails
• Clean subscriber flow with proper tracking and lifecycle management
On the backend, contacts are organized properly clear lifetime values, correct access, and no messy tagging issues.
That’s the difference.
It’s not just about having a Kajabi site…
It’s about having a system that keeps working long after launch.
Everything here was built to be:
– simple to manage
– structured for growth
– and designed around real user behavior
If your Kajabi setup feels scattered or isn’t converting the way it should, it’s usually not the platform it’s the system behind it.
That’s where I come in.
Email campaign for an energy drink brand.
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