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my first line is never "love your work". it's one thing the owner can check on their own site in ten seconds, next to something good about them.
what's the first line of yours right now?
Something they can check in ten seconds is a good rule, it proves you looked. Mine is usually a tool they run on their site, because I can point to the exact page. It keeps the line true and it gives the rest of the email a reason to exist.
The network for creativity
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E-Commerce Visual Strategy & Editorial Copywriting
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Open for new e-commerce design and copywriting projects — let’s connect!