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Legacy BizTalk to Azure iPaaS Migration
Designed and led the enterprise migration of a large-scale integration landscape from Microsoft BizTalk Server to Azure Integration Platform as a Service (iPaaS), modernizing over 500+ enterprise integrations while minimizing business disruption. The solution transformed tightly coupled, on-premises middleware into a scalable, event-driven, cloud-native integration platform using Azure services.
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Connect with clients, get discovered, and run your business 100% commission-free
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Healthcare isn't just about connecting patients with doctors. It's about removing friction from every step of the journey.
For Zebdoc, we engineered a healthcare SaaS platform that transforms patient acquisition into a streamlined digital experience - combining intuitive UX with scalable application architecture built for modern healthcare providers.
Designed and developed with:
→ B2B SaaS architecture built for healthcare organizations
→ Conversion-driven patient acquisition workflows
→ Responsive, mobile-first user experience
→ PHP-powered backend with scalable application architecture
→ Performance-optimized frontend using jQuery & Isotope for dynamic interactions
→ Analytics ecosystem powered by Google Analytics, Google Tag Manager & Conversion Tracking
→ SEO-ready information architecture with multilingual support (hreflang)
→ Enterprise-grade security with SSL, LiteSpeed, OpenResty & DDoS protection
→ Cloud-ready infrastructure for reliability and scalability
From product strategy and UX to full-stack engineering and performance optimization, every layer was built to help healthcare providers attract more patients, improve digital engagement, and scale with confidence.
Building healthcare products where user experience, engineering, and business growth work as one.
The original OPTRUA homepage had the right product but the wrong story.
A generic stock photo, a soft headline, and a layout that could've been anyone's SaaS.
It wasn't landing.
The Fix:
I stripped it back and rebuilt from the core insight: sales leaders don't want inspiration; they want confidence.
The new design leads with a bold, direct headline ("Your CRM Should Be Closing Deals. Is It?"), anchored by a live-looking product dashboard that proves the platform delivers.
What changed:
→ Dark, premium aesthetic that signals trust and sophistication
→ Headline rewritten to speak directly to Dynamics 365 users leaving revenue on the table
→ Product UI embedded in the hero, social proof before a single scroll
→ CTA repositioned from passive ("Get Your Score") to active ("Get Your Free CRM Audit →")
The result:
A homepage that doesn't just describe the product; it IS the product.
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