A user interface design concept for a project management dashboard, featuring a user profile card, search bar, and quick access buttons to start new projects or group existing ones.
Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.
Built this over a weekend as an experiment with AI-assisted design and development.
Duo Case is an absurd concept for turning two iPhones into a very unofficial foldable iPhone. The goal was to see how far AI could accelerate the process while keeping creative direction, design decisions and final execution in human hands.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.