Hi everyone! I’m Irene, founder of Lalila Studio, and I wanted to share one of the projects I enjoyed the most during my Master’s in Strategic Packaging Design.

Clandestine was born as an exploration of how design can express exclusivity, sophistication and mystery through materials, textures, and light. Alongside my classmate Pablo Heydt, we created a visual universe for a luxury fragrance brand, combining storytelling, elegant composition, and 3D renders that elevate the sensory experience of the packaging.

This project allowed me to dive deep into the psychology of luxury design — how every curve, reflection and tone can tell a story of refinement and desire. It was one of those projects that reminds me why I love transforming ideas into emotions.

Would love to hear your thoughts! 💜