Currently shaping the initial structure and visual flow in Figma for this project. Right now, the...Currently shaping the initial structure and visual flow in Figma for this project. Right now, the...
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Currently shaping the initial structure and visual flow in Figma for this project.
Right now, the focus is on hierarchy, spacing, and how each section tells the story before any motion comes in.
This is still the raw stage, locking in the layout logic, visual rhythm, and content balance before moving into animations and interactions.
Excited to see how this evolves once motion and polish are layered on 🚀
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙