Designed the rebrand for On Athletics Club, part of On Running. The circular design of the logo symbolises community, movement and ambition. Seamlessly linking On (O), the athletes (A), and the club (C) at its heart. The flowing curves are inspired by a tartan track, ground the logo in the world of athletics.⁣ ⁣ The On Athletics Club spans three teams: OAC Global in Colorado, USA; OAC Europe in St. Moritz, Switzerland; and OAC Oceania in Melbourne, Australia. Each team nurtures a unique community, united by their striving spirit and love for the run. The results speak for themselves: Olympic medals, World Championships, and records shattered. But what sets OAC apart is the fire in their hearts. This isn’t just about winning – it’s about the pursuit, the community, and the passion that connects them all. Done at Bureau Borsche