Sharing my Social Media Strategy work for Johnnie Walker Global's Johnnie Walker Vault Campaign. ...

Sharing my Social Media Strategy work for Johnnie Walker Global's Johnnie Walker Vault Campaign. ...Sharing my Social Media Strategy work for Johnnie Walker Global's Johnnie Walker Vault Campaign. ...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Mary Shannon Donnelly

pro

• Oct 22

Sharing my Social Media Strategy work for Johnnie Walker Global's Johnnie Walker Vault Campaign.

For one year, I managed the Instagram and Facebook pages for Johnnie Walker Global, as a Social Media Coordinator at Qulture Agency. A key highlight was the launch of Johnnie Walker Vault in collaboration with luxury fashion designer Olivier Rousteing. As Social Media Coordinator, I oversaw the rollout strategy, wrote campaign copy, ensured seamless execution, and handled community management.

The campaign blended brand heritage with modern luxury, launching in March 2025 and peaking with Rousteing’s Met Gala moment in May. The bottle-focused video became one of the top-performing posts on the channel, driving an 11% engagement rate and strong positive sentiment.