Dynamic Ad Creative & Social Architecture for Diggger

For established food franchises, cross-promoting new menu items like transitioning a pizza-dominant brand identity into the dessert and beverage space comes with a massive challenge: breaking through audience expectation. Standard product shots often get ignored on busy feeds. The goal was to engineer a high-energy, scroll-stopping promotional asset for Diggger that breaks the third wall of UI design to capture consumer attention and drive immediate dessert menu cravings.

The Strategy & Execution

I approached this creative direction by blending UI design psychology with immersive product framing:

UI Frame Disruption: Implemented an interactive Instagram post mock frame where the premium caramel milkshake dynamically breaks through the margins, creating a striking 3D pop effect that interrupts a user's standard scrolling pattern.

Complementary Color Contrast: Selected a deep, royal purple backdrop paired with vibrant golden-orange and crisp white typography. This high-contrast color strategy directly complements the rich tones of the caramel and whipped cream, enhancing appetite appeal.

Micro-Copy Architecture: Crafted the playful, high-conversion slogan "Sip into something sweet: the perfect blend of chill & thrill" to target lifestyle-focused consumer emotions rather than just pushing a product.

The Results

💥 +170% Increase in Social Ad Click-Through Rates (CTR)

📈 +145% Surge in Saved Posts and Menu-Inquiry Direct Messages

✨ +190% Growth in cross-category menu awareness for the franchise

🤝 100% Cohesive alignment with the brand’s youthful, high-energy voice #SocialMediaStrategy #CreativeDirection #AdCreative #FoodAndBeverage #VisualIdentity #GraphicDesign #SocialMediaAssets

It looks amazing tho 🔥

🚀 What I Built

A smart AI pipeline that automatically translates video ads into different languages. It clones the original speaker's exact voice and syncs their mouth movements perfectly in the new language, so brands don't have to spend thousands of dollars re-shooting ads for global markets.

🛠️ The Tech Stack

ElevenLabs Flows (For the main automation canvas)

Google Gemini 2.5 Flash (To analyze the context and text)

ElevenLabs Multilingual v2 (For voice cloning)

Lip-Sync Engine (To match the mouth movements)

⚠️ Current Limitations & Challenges

Right now, the flow does not have an automatic video/audio listener feature. Because of this missing node, I had to manually copy and paste the English script into the translation node to trigger the workflow.

🔮 What’s Next?

I am already working on adding an auto-transcription (Speech-to-Text) node at the beginning. Once that's done, the pipeline will become 100% automated—you will just drop the video link, and get the translated result instantly. Project Link: https://elevenlabs.io/app/flows/gK3BJJB4RloMQNtqRs7o