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I mocked up the Smiley Fast Food logo as 3D lettering. If you were sending this sign into production, what’s one thing you’d tweak: the yellow, the long tail on the “y,” or the placement of “Fast Food”?
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🎧 FERMATA — new over-ear headphones, coming soon.
A — Swiss poster: red, light blue, white and black. Clean grid, one grotesk typeface, product as a stipple 3D model.
B — Night edition: black, yellow and orange. Heavy condensed type, motion-blurred city photography, sticker details.
Both will have a scroll-driven 3D headphone (particles) as the hero.
56 voted
79%
15 voted
21%
71 votes
Closed
The Red Color Scheme looks nice
A logo is one thing. Giving it a whole personality is another. 👀
I picked a few of my branding projects to show what happens beyond the logo.
First, the logo on its own. Then, the full visual identity: colours, typography, graphic elements, patterns, packaging, and all the little details that make each brand feel like itself.
Because I don't want a logo to just look good sitting on a presentation slide. I want to see what it can become when it gets out into the real world.
Every project has a different story, personality, and visual direction. And that's probably my favourite part of brand design: figuring out how to turn one initial idea into a whole visual language.
Swipe through and meet the logos, then their bigger personalities. ;)
A logo is the starting point. The fun really begins after that.
Clever use of the lightning bolt in the EMS logo!
Logo design
Love it