Opening 15 seconds of an explainer we made for ORIKIN.
Type, motion, and a purple palette we built around their brand. The Spanish frame is in there on purpose, the product replies in whatever language the customer writes in.
Full piece and the story behind it coming soon. Ping me if you want it earlier😍
That purple palette is doing a lot of work in just 15 seconds. Was the Spanish frame something ORIKIN asked for, or did you pitch it as a way to show off the product feature visually?
I created a lettering system where every letterform represents one of the things designers routinely hear from clients.
The typeface becomes a visual dictionary of bad creative feedback, that proves the statement wrong.