Seeking critical feedback on this first pass at a new logo for our team.

Seeking critical feedback on this first pass at a new logo for our team.Seeking critical feedback on this first pass at a new logo for our team.

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Gavin Hall

• Dec 16

Seeking critical feedback on this first pass at a new logo for our team.

Adobe Illustrator Figma Brand Design

Umar Tanveer

• Dec 16

Branding 😍

Paul Burd

pro

• Dec 16

It looks very nice, but I immediately thought of matter. It's a different typeface, and the symbol has four spokes instead of three, but there is some similarity.

Gavin Hall

• Dec 17

Thanks for sharing Paul! This was my biggest fear, of being to similar to something that already existed. Four arrows pointing inwards definitely runs that risk. I took a look and thankfully don’t feel too concerned about the clash there.

We built this shape to anchor ourselves...

Gavin Hall

• Dec 17

@Paul Burd what do you think of the color palette?

Paul Burd

pro

• Dec 17

I personally gravitate towards the blue(s). I think it can be a lot more forgiving when using it with other colors. The red is bold, but you have to be careful. It can become overwhelming when you use too much. That's my 2 cents.