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Brand personification is such an awesome creative use case for AI.
Here's how I imagine CapCut would look like as a person.
Using CapCut's own Design Studio I created KAI. 👩🎤
KAI is animemaxxing digital human built entirely around CapCut's brand DNA. It's designed to live on socials delivering new CapCut feature drops, cool template releases, creator roasts, trend intel, and more.
I started with CapCut brand audit, then built the character brief inside Design Studio, went through multiple character and style iterations, and landed on a brand persona with visual identity and character attributes ready to be presented as a real creative brand / marketing direction.
Work title: KAI / CapCut Brand Persona
Direction: Brand Persona / Character Design
Created by: Kristine Vilnite / @kristinevilnite on X
Designed a full brand identity for a premium specialty coffee brand — "Dusk Roasters" ☕
Logo mark, packaging, business cards, and a social template — all generated in one shot using Ideogram AI. This is what modern brand exploration looks like: fast, intentional, and high-quality from day one.
If you're a coffee brand, food startup, or product business looking to build a visual identity that actually converts — let's talk.
#BrandIdentity #CoffeePackaging #LogoDesign #PackagingDesign #AIDesign #Ideogram #BrandDesigner #SpecialtyCoffee #FreelanceDesigner #Contra #VisualIdentity #StartupBranding
Nice Work 🙌
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