MCJ SHOPPING CHANNEL — Narrative Broadcast Ident A broadcast launch ident for MCJ Shopping Channel, developed as part of the channel's international rollout in partnership with MediaSa. The piece was conceived as a multi-scene narrative — not a single logo reveal, but a story about the brand and the world it inhabits. Silhouette character animation moves through a monochrome environment with selective colour accents, each scene communicating a different facet of the channel's identity. Responsible for the majority of 3D production and animation — scene assembly, lighting, shading, rendering, all character animation, and motion timing and polish. Creative and technical decisions throughout ensured the piece met broadcast standards while retaining a distinctive visual personality. Employed work — MCJ Shopping Channel / MediaSa | Tools: Cinema 4D, After Effects