Pitching clients is one of the hardest parts of freelancing. You finally get a lead and suddenly ...

Pitching clients is one of the hardest parts of freelancing. You finally get a lead and suddenly ...Pitching clients is one of the hardest parts of freelancing. You finally get a lead and suddenly ...

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Alejandra Tello

pro

• Nov 27

Pitching clients is one of the hardest parts of freelancing. You finally get a lead and suddenly you’re overthinking every word.

At first, I wrote every pitch myself. It took time, mistakes happened. Then AI arrived, and I thought it would solve everything, pitches with no effort. I booked a few projects, but not the results I expected. Some even asked me to “ditch the AI and be real.”

Now I mix both. AI can support you, but it can’t replace your voice.

Because the real difference is your personality and passion. If someone hires me, they’re not getting a suit-and-tie consultant. They get me: the passionate, sometimes-in-my-pyjamas, fairytale-background-on-video-calls kind of girl. And I want clients who love that.

So write the pitch you’d want to receive. Let AI help, but let you be the reason they say yes.

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