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Cold outreach is hard. But it can get easier when you tell your prospect you're genuinely looking to deliver value.
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Today I found 4,000 business leads. Now comes the hard part.
Today, I managed to find 4,000 leads across three business categories:
Restaurants
Salons
Bakeries
My goal is to use these leads to find businesses that need websites, better online visibility, or digital marketing services.
But I'm realizing something: finding leads is one thing. Turning them into paying clients is a completely different challenge.
Now I need to figure out the best way to approach these businesses, start conversations, and convert those leads into actual customers.
For those of you who have done cold outreach or sold services to local businesses:
Would you start with cold emails, phone calls, or social media DMs?
Would you offer a free website audit first, or go straight to explaining the service?
How many businesses would you contact per day?
I'm building my business from the ground up, and I'd appreciate advice from people who have been through this stage.
4,000 leads is a good start. Now let's see how many can become clients.
